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fbf-portfolio · sheet 01

2026-05-31

⤢ Subject

Filipe Brito Ferreira

Senior Front-End Engineer with 11 years building streaming platforms, real estate marketplaces, and AI-powered products. Proven track record shipping fast, accessible, scalable interfaces with React, TypeScript, and modern web tooling at companies including Sky, Roku, and Property Finder.

Front-End Engineer · 11 yrs

⤢ Location
Dubai, UAE
⤢ Deployable
[US] United States [AE] United Arab Emirates [PT] Portugal
Filipe Brito Ferreira — Front-End Engineer
View CV

/journey/log.txt

$ tail -f professional_journey

6 entries · sorted desc

Senior Front-End Engineer @ Property FinderJul 2025.01—----.-- · 10m
$ where
Dubai, UAE, full-time[link]
$ summary
Growth Engineering team at Property Finder, the largest real estate marketplace in the UAE. Owning SEO, performance, and feature development for user acquisition.
$ wins
  • 01Record Share of Voice. SEO work contributed to the company reaching new records in share of sessions and share of voice, pushing competitors further down the rankings. Recognized by the CEO as an exceptional result.[Record share of voice and share of sessions in organic search]
  • 02UGC Feature Launch. Led the User-Generated Content features (agent Q&A and property reviews) from early product discussions and technical design through implementation to production launch.
  • 03CMS API Performance. Restructured how CMS content gets fetched and served on SEO-critical pages.[Response time from 500ms to 5ms (99% improvement)]
  • 04Search Page Speed. Fixed render-blocking resources, optimized images, and added progressive loading.[33% reduction in search page load time]
$ stack
React · TypeScript · Web Performance · SEO · SEMrush · Node.js · Go · AWS
$ projects
→ Property Finder: Growth Engineering
Senior Front-End Engineer (Platform) @ RokuFeb 2023.01—Jul 2025.01 · 2y 5m
$ where
Manchester, UK, full-time[link]
$ summary
Front-end engineer on Roku's web platform. Built AI-powered customer support UI and shared web frameworks consumed by millions of daily users across 10+ device platforms.
$ wins
  • 01AI Chatbot Implementation. Reduced customer support tickets by 40%, enhancing user experience for a major entertainment streaming platform.[40% reduction in support tickets, 25% improvement in customer satisfaction]
  • 02Web Core Framework Development. Built reusable tools and frameworks that improved engineering productivity across multiple teams.[30% reduction in development time for new features]
$ stack
React · TypeScript · GraphQL · Web Performance · Node.js · AWS · LLMs · Python
$ projects
→ Roku AI Powered Support Chat
Founding Engineer @ Cue AppJun 2023.01—Jun 2025.01 · 2y
$ where
remote, part-time[link]
$ summary
Founding engineer at CUE — a personal insight and timing platform that turns birthdate, name, and daily timing into actionable guidance, powered by 26+ specialized AI agents and expert-reviewed research across numerology, Chinese astrology, and Western astrology. Worked across the stack: AI backend, mobile, web, billing, and infrastructure.
$ wins
  • 01Cue AI chat backend. Co-built the multi-agent chat system powering the app's guidance features. LangGraph + OpenAI on Python/Flask, Mongo and Redis for state.[30+ chats in production, multi-node Swarm deployment]
  • 02Full-stack ownership. Contributed across 5 repos: AI backend, Node API, React Native app, Next.js monorepo, and Terraform infra.
  • 03Production infrastructure. Set up the Terraform-managed stack from scratch — Cloudflare, Swarm, Mongo replica set, Postgres HA (Patroni + HAProxy + etcd), Redis, encrypted state in R2.
$ stack
Python · LangGraph · OpenAI · React Native · Next.js · TypeScript · Node.js · MongoDB · PostgreSQL · Redis · Docker Swarm · Terraform
$ projects
→ Cue App
Front-End Engineer (Streaming Platform) @ Sky UKSep 2018.01—Feb 2023.01 · 4y 5m
$ where
London, UK, full-time[link]
$ summary
Front-end engineer across five streaming products (Sky GO, NOW TV, NOW, Peacock TV, Sky Showtime) serving millions daily on web, desktop and TV devices. Owned the BFF / GraphQL middleware where the FE consumed it directly.
$ wins
  • 01Apple TV Launch. Successfully delivered NOW TV on Apple TV platform ahead of schedule.[On-time delivery, 99.9% uptime achieved]
  • 02European Consolidation Project. Reduced 12 separate territory apps to 2 unified applications.[83% reduction in codebases, 60% faster feature deployment]
  • 03GraphQL Middleware. Built GraphQL layer achieving 99.9% availability.[99.9% uptime, 50% reduction in API response times]
$ stack
React · TypeScript · Electron · Redux · GraphQL · Apollo · Web Performance · AWS · Kubernetes · Redis
$ projects
→ Sky Go→ NOW TV / Peacock TV
Front-End Engineer @ loveholidaysJun 2018.01—Aug 2018.01 · 2m
$ where
London, UK, contract[link]
$ summary
Contract frontend engineer building new booking-flow features and running A/B experiments on a high-traffic travel platform.
$ wins
  • 01Conversion Rate Optimization. A/B testing programme that improved booking conversion rates.[15% conversion lift]
$ stack
React · Redux · JavaScript · Google Optimize
Front-End Engineer @ SCL GroupJun 2015.01—May 2018.01 · 2y 11m
$ where
London, UK, full-time[link]
$ summary
Front-end engineer on data-heavy analytics web apps. Owned UI for political-data tools and CMS-driven sites; picked up CI/CD and AWS where it unblocked FE delivery.
$ wins
  • 01Pangea Data Platform. Built scalable data matching platform handling large datasets.[Processing 10M+ records daily with sub-second response times]
  • 02Infrastructure Automation. Implemented Kubernetes-based infrastructure reducing deployment time.[80% reduction in deployment time, 99.9% uptime]
$ stack
React · Redux · JavaScript · TypeScript · Drupal (FE templating) · Node.js · MongoDB · AWS · Kubernetes · Scala · Go
$ projects
→ Cambridge Analytica / SCL Group→ Trump Campaign 2016→ Ted Cruz Campaign 2015→ Pangea Data Platform

fbf-projects · sheet 02

3 of 9

Selected drawings

Plate 01 2025

Property Finder: Growth Engineering

Property Finder: Growth Engineering

Front-end engineer on Property Finder's Growth team. Cut search page load time by 33%, improved CMS API from 500ms to 5ms, led UGC feature to production, and helped push the company to record share of voice in SEO.

React / TypeScript / Node.js / Go

Plate 02 2023

Cue App

Cue App

Technical lead for a cross-platform numerology app on iOS, Android, and Web. 90% code sharing from a single codebase, 50% faster feature releases, and a 4-person team.

React Native / Next.js / TypeScript / Expo

Plate 03 2023

Roku AI Powered Support Chat

Roku AI Powered Support Chat

Built an AI chatbot for Roku using Claude V2 and GPT-3/4 via AWS Connect. Cut support tickets by 40%, bumped satisfaction by 25%, and hit 95% query resolution accuracy.

AWS / AI / LLM / RAG

fbf-blog · sheet 03

3 of 6

Field notes

Entry 01 May 25, 2026

No Juniors Today, No Seniors in 2031

No Juniors Today, No Seniors in 2031

Junior hiring is down 40%. AI gave boards the rationale to keep cutting. The apprenticeship lag is 5–7 years. No juniors today means no seniors in 2031.

ai / software-engineering / hiring / engineering-management

Entry 02 May 3, 2026

We're Shipping More Code Than Ever. We Understand Less of It.

We're Shipping More Code Than Ever. We Understand Less of It.

AI tools made developers faster on paper and slower in practice. Output is up, learning is down, debugging takes longer, and bad habits compound while managers keep raising the quota. The tools aren't the problem. Treating them like a thinking replacement is.

ai / software-engineering / developer-experience / burnout

Entry 03 March 28, 2026

Stop Hardcoding Secrets in Your Shell: Use Bitwarden CLI

Stop Hardcoding Secrets in Your Shell: Use Bitwarden CLI

A simple way to manage shell secrets using Bitwarden CLI and macOS Keychain, no more plaintext exports, no more anxiety every time you open your `.zshrc`.

security / devtools / shell / open-source